I am interested in the way the context of an image affects its meaning, and how each time it is shown or reproduced the new context alters people’s reading of it.On 8th March 2011 The Dance was posted onto a disused billboard site in Dalston, London. Situated on the corner of Shacklewell Lane and Seal Street, and measuring 2.5 m x 1.5 m, it can now be seen by people walking and driving past. In terms of time, place, and society, the scene depicted in the image contrasts dramatically with the urban context that surrounds it, allowing the image to multiply itself by creating different references and meanings.
The image will remain on public display indefinitely, until defaced by others, or eroded by the elements.